Tax, GST and compliance for models, actors, influencers and public figures
Discreet, professional guidance on income tax, GST and regulatory compliance, with your privacy respected at every step.
Strict confidentiality
Your information is handled on a need-to-know basis.
NDA on request
A non-disclosure agreement can be signed before we begin.
One dedicated contact
A single point of contact for your matters.
Discreet consultations
Video or phone discussions, at a time that suits you.
Support for people whose work is in the public eye
Income patterns and compliance needs differ across professions. Our guidance is tailored to how you earn.
Models
Guidance on irregular income, agency payments, appearance fees and advance tax planning.
Actors and Performers
Support with project-based income, TDS on payments and GST on services across engagements.
Influencers and Content Creators
Help understanding the tax treatment of brand collaborations, platform earnings and gifted products.
Musicians and Artists
Clarity on income from performances, royalties, commissions and sale of work.
Sportspersons
Assistance with prize money, endorsements and contract income, including overseas earnings.
Questions we are often asked
A few of the areas where people in the public eye usually look for clarity.
Irregular income
Planning advance tax, managing cash flow and keeping records when income arrives in uneven amounts.
GST on endorsements
Understanding when GST registration and GST on brand endorsements may apply to you.
TDS on brand deals and freebies
How tax deducted at source, including on benefits and gifted products, can apply to collaborations.
Foreign income
The basics of tax, GST and FEMA treatment for overseas brand deals and platform payouts.
Notices
What to check first when an income tax or GST notice arrives, and how to prepare a response.
Structuring
Considering a proprietorship, LLP or company for a personal brand, and what each involves.
A simple, discreet process
Four steps, with your privacy considered at each one.
Confidential discussion
We listen to your situation over a private call or video meeting. An NDA can be signed first if you wish.
Review of your income
We look at how your income is earned, the documents available and the compliances that may apply.
A tailored plan
You receive a clear plan covering tax, GST, TDS and any other filings relevant to you.
Ongoing compliance
We help you keep filings, payments and records in order through the year.
Understand your obligations early
An introductory discussion is available for emerging creators so that they can understand their tax and compliance obligations as their income begins to grow.
An introductory discussion lasts about 30 minutes and is held by phone or video. It is open to individuals who have recently started earning from creative or public-facing work and have not previously engaged the firm.
Plain-language guides
Educational notes on common tax and compliance topics. They are general in nature.
How income is generally classified and taxed, and which records are useful to keep.
An overview of when GST registration may be required for endorsement income.
How tax deducted at source can apply to payments and benefits from brands.
The main points to consider when choosing a structure.
Basics of GST, income tax and FEMA for overseas income.
Practical first steps when a notice reaches you.
Frequently asked questions
General answers to common questions. For advice on your own situation, please speak with us.
Income from collaborations, appearances, endorsements and similar work is generally taxable. How it is classified, and the rate that applies, depends on how the income is earned. Most creators report it as business or professional income.
Advance tax generally applies where the estimated tax payable for the year, after TDS, crosses the limit prescribed in the Income Tax Act. Those who opt for presumptive taxation may have a single instalment. Dates and limits should be checked for the relevant year.
GST registration generally depends on aggregate turnover from taxable supplies and on the nature of the supply. Turnover limits differ by type of supplier and by state, and certain situations require registration regardless of turnover. Our guide on GST for endorsements explains the basics.
Section 194R can require a person providing a benefit or perquisite in connection with business or profession to deduct tax, subject to a threshold. Whether it applies depends on the facts of each arrangement.
Overseas income is generally taxable in India for residents. GST treatment can differ for services supplied to a person outside India, and FEMA rules apply to receipt of foreign exchange. Each case depends on its facts.
The choice depends on factors such as income level, risk, contracts, future plans and compliance appetite. We discuss the considerations with you rather than prescribing one structure for everyone.
Do not ignore it. Note the section, the date and the response deadline, keep the related documents ready and seek advice before replying. Our guide on first steps covers this in more detail.
You may start an initial enquiry using an alias. Identification and financial details become necessary when compliance work begins, and they are handled in confidence.
Information is shared within the firm only on a need-to-know basis, and a non-disclosure agreement can be signed on request. Our Privacy Policy sets out how data is stored and protected.
Yes. Discussions can be held by phone or video, and documents can be shared through secure channels. We generally reply to emails within two days, and to WhatsApp messages and calls on the same day.
Prefer to talk it through privately?
Share a few details through our confidential enquiry form. You may use an alias in your first message.
Information is general in nature and not a substitute for professional advice.
This website is for information only and does not constitute solicitation or advertisement.